Trigger Leads Mortgage Trigger Leads are generally known as leads generated when an inquiry is made by a borrower and the credit agency sells this information to other brokers. Many like trigger leads because they are extremely "hot" and targeted.
Target Event (triggers plus telemarketing) Experian and IMC help mortgage companies get in touch with qualified homeowner's who are inquiring about refinancing by monitoring their credit report. This is how you get in touch with the most interested homeowner's in the industry. http://www.imcmarketing.com
